Customer Buying Habit A Supermarket Chain - 1217 Words

There are many transnational corporations that want to the open a store in China, but now, a British supermarket chain has a plan to the open a store in China. In addition, the essay will describe problems of company would face in China supermarket market. The first part will describe how some factor impact marking decision for the company, namely, customer buying habit, competitor information, culture and workforce. In the second part, the essay will evaluate what is a main problem of the company. Thirdly, it gives some recommendation for company that to avoid some problems. Finally, the essay will hope it through these information that to choice better opportunities and place to enter the Chinese market. The customer buying habit has a considerable influence for British supermarket chain which is plan open a store in China, it is also impacted by social factors, such as the group to which the customer belongs and social status. After that, the customer buying habits have identifi ed typical patterns of consumers and will guide marketing decisions ï ¼Ë†Kim, 2016ï ¼â€°. Another factor is cultural shifts which might view to new products that might be wanted by customer or to raise demand. For example, the British supermarket chain, want open a store in China, which is might the company would face problems. the company did not understand customer buying habit which is cause not quick take up share of supermarket market, for example, when customer want to buy some daily necessities,Show MoreRelatedCase Analysis : Tesco 1626 Words   |  7 Pagesbiggest retailers, and it is primarily based in the UK and has branched to over 14 countries around the world. They prioriKze their grocery chains, but have ventured out and decided to expand their business by offering consumers a wide variety of different products. Tesco was doing great, their market share skyrocketed and they were dominaKng other leading supermarkets, but it wasn’t all good for Tesco, in 2013 they experienced a big drop in profits and had to basically exit the US market. Also, theirRead MoreOperations Management and Supply Chain Management1248 Words   |  5 PagesQuestion: How does Operations and Supply Chain Mgmt enhance company profitability? 1. Content 2. Charts and Graphs 3. Evidence to support your position 4. Examples that highlight your conclusion Table of Contents: I. Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 II. 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